"Orchestrated high-impact offline marketing by inviting professional trekkers and implementing innovative on-site experiential strategies."
01The Challenge
Yong Belar Park needed to transition from a local, high-volume/low-margin trekking spot to a premium experiential destination to justify higher entry fees and sustain environmental conservation. They suffered from a lack of data tracking for visitor segments, an inability to capture high-ticket B2B leads (like corporate retreats), and the environmental toll of unoptimized foot traffic. The brand identity required a complete repositioning to attract lucrative B2B partnerships and sponsored expeditions.
02Our Strategy
We deployed a multi-phase digital and experiential transformation strategy. First, we developed an interactive digital 'Passport' web application integrated with their CRM to capture vital zero-party data from every visitor. We then partnered with elite outdoor influencers and adventure brands to generate high-fidelity UGC (User Generated Content) that positioned the park as a premier destination. Finally, we implemented a targeted Account-Based Marketing (ABM) strategy to attract corporate teams, utilizing automated LinkedIn outreach and highly specialized landing pages optimized for high-ticket conversions.