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Founder & Strategist

Darshan Senthilkumar

"Engineering growth at the intersection of bespoke software and elite marketing strategy."

Track Record

Scaling Success Highlights

Annual Revenue Shift

€41K

Growth for Vaagary Wellness • Feb 2025 - Jan 2026

Traffic Generation

100K+

High-Quality Website Sessions Generated

Conversion Rate

2.21%

Optimized from 0.8% Baseline Metrics

Orders Fulfilled

2,300+

Bespoke Sales Funnel Success

Professional Experience

Founder & Growth Strategist

Feb 2025 - Present

Pixel Pop Designs

Founded a digital marketing agency focusing on branding, analytics, and conversion optimization.

  • Managed digital marketing budgets over €25K across key channels.
  • Directed full-funnel growth for wellness brands, optimizing SEO and campaigns.
  • Implemented multi-channel strategies across Shopify, TikTok Shop, and marketplaces.
  • Built retention campaigns achieving 15% repeat purchase rate.

Software Engineer

May 2024 - Jan 2025

Agrigentech Sdn Bhd

Automated farm operations and developed custom business software as a full-stack engineer.

  • Engineered a dynamic pricing application interface with full API integration.
  • Designed and deployed multi-functional invoicing software tailored for wholesale clients.
  • Developed farm management automation tools, specializing in Flutter and Android solutions.
  • Optimized logistics and data synchronization for large-scale agricultural networks.

Software Engineer Intern

May 2023 - Jul 2023

Greenland Pillar

Contributed to the development of a comprehensive farming management application designed for large-scale agricultural operations.

  • Assisted in building core features for farm necessity maintenance and real-time activity tracking.
  • Gained hands-on experience in Android Development for industrial-scale mobile applications.
  • Supported the engineering team in architectural decisions for handling large datasets from 200+ acre farms.
  • Collaborated on UI/UX enhancements to improve field worker efficiency in remote locations.

Leadership & Recognition

Operations Head

Mar 2024 - Apr 2024

Incident 2024 (NITK)

Led a large-scale cultural festival with 50+ events and 40,000+ attendees.

  • Mentored 50+ volunteers for highly efficient festive operations.
  • Managed complex event logistics, stakeholder coordination, and risk management.
  • Ensured smooth execution through careful crowd control and contingency planning.

Competition Winner

College Level

Project Innovation Contest

Conceptualized and pitched an innovative project boosting online engagement.

  • Won the top prize for demonstrates innovative thinking and strategic execution.
  • Utilized data-driven insights to pitch scalable digital solutions.

JEE Advanced Scholar

2020

All India Entrance

Secured All India Rank 6304 among 150,000+ top candidates.

  • Reflecting strong analytical ability and competitive performance.

District Football Team Captain

2018

Karur, India

Led the district team to the finals as the top goal scorer.

  • Demonstrated leadership, strategy, and cross-functional team coordination.
  • Managed high-pressure environments to achieve competitive results.

High-Fidelity Skills

Marketing & Analytics

SEMCROSEOMarket ResearchA/B TestingFunnel Analysis

Platforms & Software

HubSpotSalesforceGoogle AnalyticsMeta AdsTikTok AdsExcel (Advanced)

Business & Management

Team LeadershipStrategic PlanningProject ManagementStakeholder Mgmt

Education

MA International Business and Leadership

SRH Heidelberg, Germany

Oct 2025 - Present

Grade: 1.4/5

BE Electrical & Electronics

NIT Karnataka, Surathkal

Oct 2020 - Apr 2024

Grade: 2.2/5

High School

Sri Chaitanya Techno School, Marathahalli

2018 - 2020