"Worked closely with executive leadership to aggressively expand local market presence for heavy machinery and earthmoving operations."
01The Challenge
A heavy machinery and construction giant was hemorrhaging market share to agile competitors because their digital presence was practically invisible to high-intent B2B buyers. Their lead generation relied entirely on outdated methodologies like cold-calling and trade shows. They lacked a structured CRM, and their legacy website had zero technical SEO foundation, resulting in load times exceeding 8 seconds and a bounce rate of over 85% for enterprise traffic.
02Our Strategy
We architected a complete B2B digital overhaul to capture enterprise market share. First, we conducted a massive technical SEO audit and rebuilt their site architecture to target high-intent, bottom-of-funnel keywords (e.g., 'industrial earthmoving equipment lease'). We implemented Generative Engine Optimization (GEO) tactics to ensure brand visibility in AI-generated summaries. We integrated a robust CRM with custom API hooks to capture and route enterprise leads instantly to the sales team. Concurrently, we launched highly targeted Google Search and LinkedIn Ads campaigns focused strictly on procurement managers and site engineers.